Calgary AB – On September 9, 2010 an elite group of brave participants will face their fears and descend 30 stories from the roof of the Sun Life Tower (144- 4th Avenue S.W.) into the streets of downtown Calgary, all in support of Easter Seals.

Up to one hundred participants will rappel between 7:00 AM and 6:00 PM dressed as their favorite Superhero. Friends, family, work colleagues and interested spectators are welcome to take in the excitement of the rappels from the safety of the ground at the corner of 1st Street and 4th Avenue S.W.

“It’s Calgary’s turn to take the challenge and highlight its adventurous spirit and commitment to helping those in need”, said Susan Law, CEO of Easter Seals Alberta. “Our participants are definitely going out of their comfort zones to courageously perform this daunting challenge all for a great cause.”

All participants will undergo specialized training in the weeks preceding the event and each participant is asked to raise a minimum of $1,500 in pledges to support Easter Seals. Funds raised during the event will support children and adults with disabilities and special needs in Alberta through equipment, recreational and residential programs in Alberta.

Presented by the Canadian Real Estate Investment Trust (CREIT), the National Founding Sponsor, the Easter Seals Drop Zone is one of the most talked about and memorable fundraisers in cities across Canada.

“We are so excited to be part of one of the most daring and exciting fundraisers across Canada,” said J.W. (Bill) Bird, Vice President – Alberta CREIT. Other local sponsors include The Crux Climbing and Bouldering, Evolution Presentation Technologies, OPUS Corp., Canada Safeway and the Delta Bow Valley.

For more information on this exciting event, please visit: www.thedropzone.ca.

Event Details:

Media & spectators are welcome.

Who: The Easter Seals Drop Zone

What: A fundraising event with 100 participants rappelling down the Sun Life Tower in
downtown Calgary

When: September 9th, starting at 7:00 a.m. and continuing throughout the day

Where: The West tower of Sun Life Plaza, 144 – 4th Avenue S.W.

Why: To provide Albertans with disabilities and special needs with equipment and services.

For more information, please contact:
Stephanie Rösch – Marketing & Public Relations
Easter Seals Alberta
Ph. 403-235-5662 ext. 215
Cell: 403-607-5544
Fax: 403-248-1716
E-mail: stephanie@easterseals.ab.ca